"I began this business because at my own wedding, it wasn't what we had planned. I relied on someone who was unreliable and I didn't want our negative experience to happen to any future couples. I treat each wedding as if it were my own, a second chance to create an                          event."


Dawn Allen

Owner/Event Planner & Coordinator

Dawn is a dedicated wife of 11 years and mother to 2 amazing boys. Graduated from Liberty University with a degree in Business Management. Her career in the corporate industry has brought her more than 10 years of added marketing expertise and desire to continue to plan beautiful and unique events. Growing up as a PK a.k.a preacher's kid also granted her the experience of learning intricate parts of a wedding ceremony. Will the Officiant not be at the rehearsal? Don't sweat it, Dawn has participated in dozens of weddings in a variety of roles. Dawn developed and executed multiple events for        Coca-Cola, to include but not limited to Military focused events and Regent University's Commencement.  

Dawn has been planning and coordinating events for more than 15 years. With 10 years experience in the wedding industry and experience planning charity and philanthropic events in Virginia Beach. Dawn created Virginia's largest cupcake festival at Mount Trashmore Park, The Virginia Cupcake Festival an event open to the public which drew in more than 4,000 in attendance with proceeds to benefit CHKD (Children's Hospital of the King's Daughters), in 2019. What started out as just a fun hobby soon flourished into a booming business. Regardless of the size of your event, Dawn has a dedicated team to ensure that each event is executed as planned. 

In her down time you might find Dawn hanging out on a beach with her kids or sipping coffee in a local cafe. She also loves to travel, soaking up different cultures and learning more about other parts of the world. 


Wedding Planning and Coordination isn't a job, it's her



Assistant Coordinator

Michelle Blackwell

Previously a former client, Michelle was excited to join the Unique Events' Team of Assistants. She loved the hard work and coordination Dawn put into her wedding and after receiving multiple compliments even years after her big day. She couldn't help but join this fun event planning business. Michelle is a wife and mother of 2 beautiful children. She's a Philadelphia Eagles fan- but please don't hold that against her. Michelle's acute attention to detail and compassion and desire to serve our clients has made her an intricate part of the team.


Ashley Murillo

Ashley Murillo is a Dedicated wife of 15 years and a mother to 3 beautiful daughters.  Being a mother to 3 daughters with very different tastes and personalities has taught her how to plan and arrange events under any circumstance. From a small sleepover to planning her sisters' wedding. She has attention to detail to ensure that each moment is the memory of a lifetime. Her genuine care, concern and 'hustle' mentality for everything she does will ensure your event is amazing!


Assistant Coordinator