"I began this business because at my own wedding, it wasn't what we had planned, I relied on someone who was unreliable and I didn't want our negative experience to happen to any future couples. I treat each wedding as if it was my own, a second chance to create an                          event.


Dawn Allen

Owner/Event Planner & Coordinator

Dawn is a dedicated wife of 11 years and mother to 2 amazing boys. Graduated from Liberty University with a degree in Business Management. Her career in the corporate industry has brought her more than 10 years of added marketing expertise and desire to continue to plan beautiful and unique events. Dawn developed and executed multiple events for Coca-Cola, to include but not limited to Military focused events and Regent University's Commencement.  

Dawn has been planning and coordinating events for more than 15 years. With 10 years experience in the wedding industry and experience planning charity and philanthropic events in Virginia Beach. Dawn created Virginia's largest cupcake festival The Virginia Cupcake Festival, an event open to the public which drew in more than 4,000 in attendance with proceeds to benefit CHKD. What started out as just a fun hobby soon flourished into a booming business. At each wedding Dawn has 1-2 assistants to ensure that each event is executed as planned.


This isn't a job, it's her




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PO BOX 65026

Virginia Beach, VA

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